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Golden paddy at sunrise, with morning mist and distant hills

Basmati from the heart of Karnal

Single-origin basmati and specialty rice from India’s rice bowl, exported to discerning kitchens worldwide.

Explore our rice

Ripening paddy at first light

A grain shaped by its river

For generations, the fields around Karnal have drunk from the Yamuna and the canals that carry its water across Haryana. It is the land that made basmati what it is: long-grained, deeply aromatic and naturally non-sticky.

Since 1998, Navjyoti Foods has milled and exported rice from Karnal, alongside its associated company SSRM Agrotech Private Limited. We sort and pack with zero chemical additives, so what reaches your kitchen is exactly what nature intended. Navjyoti means new light: the first light over the fields at harvest, and the standard we hold every grain to.

  • 28yearsmilling rice since 1998
  • 40+countries served
  • 200MT/dayproduction capacity
Ripe rice panicles bending under the weight of the grain

Our rice

Fourteen varieties of basmati and non-basmati rice, packed under our Noreen label. These five are the ones buyers ask for most, and each is aged where the grain asks for it and packed with nothing added.

See all 14 varieties Basmati, non-basmati and pesticide residue free, raw, steam and sella.

A 5 kg bag of Noreen Traditional Basmati in a matte green pack with a gold label

Packed as Noreen

Noreen is the label our rice travels under: a matte paddy-green pack, sealed at peak freshness, with a window onto the grain so every buyer sees exactly what they are getting.

Retail
1 kg, 5 kg and 10 kg stand-up packs
Bulk
25 kg and 40 kg jute, non-woven or BOPP bags
Private label
Your brand, printed to your market’s labelling rules

Request a sample pack Packaging options

From field to pack

Five unhurried stages, and nothing added along the way. This is how a standing crop becomes a sack of rice worth waiting for.

  1. Harvest

    October to November

    Paddy is hand-selected from our partner farms at full maturity, once the grain has set its aroma.

  2. Ageing

    6 to 24 months

    Rested in controlled storage. Time deepens the fragrance and lets each grain lengthen fully when cooked.

  3. Cleaning & parboiling

    Before milling

    Paddy is cleaned of straw, stones and dust. For steam and sella rice it is then soaked and steamed in RO-purified water and dried slowly.

  4. Milling & Sortex

    Grain by grain

    Precision milling polishes without breaking. Graders and optical sorters then set aside anything off-size or off-colour.

  5. Packing & loading

    Sealed at peak freshness

    Lab-checked lots are packed and sealed, then loaded into inspected, lined containers for the voyage.

See all nine stages inside our mill

Tested, lot by lot

Every consignment travels with a certificate of analysis. Before any lot leaves the mill, our laboratory checks:

Moisture
12.5% or below
Broken grains
Under 1%
Grain length
Measured per lot
Pesticide residue
Lab-tested per lot
Irrigation water flowing into a channel beside a paddy field

Grown with the river, not against it

We work directly with more than 600 farming families across the basmati belt. They are paid fair, pre-agreed prices and supported with seed and agronomy advice season after season. Good rice starts with farmers who can afford to grow it slowly.

  • Farmer partnerships

    Long-term contracts with the families who grow our paddy, so every harvest is traceable to the field it came from.

  • Water stewardship

    Alternate wetting and drying cuts irrigation water and methane without compromising the crop.

  • Nothing added

    No chemical additives in milling, polishing or packing. Our pesticide-free line uses no synthetic pesticides in the field either.

Certified & registered

  • AGRICULTURAL EXPORTS INDIAREGISTEREDAPEDAAPEDARegistered exporter
  • FOOD SAFETY MANAGEMENTCERTIFIEDISO22000ISO 22000Food safety management
  • QUALITY MANAGEMENTCERTIFIEDISO9001ISO 9001Quality management
  • HAZARD ANALYSIS · CONTROLCERTIFIEDHACCPHACCPHazard analysis & critical control
  • GOOD MANUFACTURING PRACTICECERTIFIEDGMPGMPGood manufacturing practice
  • HALAL FOOD PRODUCTIONCERTIFIEDHALALHalalHalal certified
  • FOOD SAFETY INDIALICENSEDFSSAIFSSAILicensed food business
  • FOOD FACILITYREGISTEREDUS FDAUS FDARegistered food facility
  • SAUDI FOOD & DRUG AUTHORITYREGISTEREDSFDASFDASaudi FDA registered

Request a sample

Tell us about your market and the grain you’re looking for. We’ll send a sample kit with certificates of analysis, and reply within one business day.

Office
Navjyoti Foods
Village Kambopura, GT Road
Karnal 132001, Haryana
India
Hours
Monday to Saturday, 9:00–18:00 IST

Download our brochure1.1 MB PDF

Exporting to 40+ countries across the Gulf, Europe, the United Kingdom, North America and Southeast Asia.

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